Bazyar, Afshar; Teimoury, Ebrahim; Fesharaki, Mehdi; … - In: Journal of Business & Industrial Marketing 28 (2013) 5, pp. 371-382
). This article aims to investigate the links among power, risk, and governance in these kinds of relationships. Design … imbalanced between partner firms, the weaker partner perceives relational risk while imbalances in non‐coercive power do not … influence relational risk perception significantly. The results also showed that relational risk perception is strongly …