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Enhancing brand relationship performance through customer participation and value creation in social media brand communities
Carlson, Jamie; Wyllie, Jessica; Rahman, Mohammad M.; … - In: Journal of retailing and consumer services 50 (2019), pp. 333-341
Persistent link: https://www.econbiz.de/10012114174
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Interactive value formation in interorganizational relationships : dynamic interchange between value co-creation, no-creation, and co-destruction
Makkonen, Hannu; Ilkkonen, Rami - In: Marketing theory 17 (2017) 4, pp. 517-535
Persistent link: https://www.econbiz.de/10011825051
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Impact of value co-creation on logistics customers' loyalty
Thiruvattal, Eappen - In: Journal of global operations and strategic sourcing 10 (2017) 3, pp. 334-361
Persistent link: https://www.econbiz.de/10011806169
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Construction and validation of customer value co-creation attitude scale
Shamim, Amjad; Zulkipli Ghazali; Albinsson, Pia A. - In: The journal of consumer marketing 34 (2017) 7, pp. 591-602
Persistent link: https://www.econbiz.de/10011808329
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Initiating value co-creation : dealing with non-receptive customers
Malshe, Avinash; Friend, Scott B. - In: Journal of the Academy of Marketing Science 46 (2018) 5, pp. 895-920
Persistent link: https://www.econbiz.de/10011924786
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram; Ozcan, Kerimcan - In: Journal of marketing 82 (2018) 4, pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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Exploring antecedents of customer citizenship behaviors in services
Choi, Laee; Lotz, Sherry L. - In: The service industries journal 38 (2018) 9/10, pp. 607-628
Persistent link: https://www.econbiz.de/10011880867
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Industry-based issues in the provision of hearing aids in Italy
Cobelli, Nicola; Ugolini, Marta Maria; Cassia, Fabio; … - In: World review of entrepreneurship, management and … 14 (2018) 3, pp. 377-388
Persistent link: https://www.econbiz.de/10011884386
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Omni-channel retailing : propositions, examples and solutions
Yrjölä, Mika; Spence, Mark T.; Saarijärvi, Hannu - In: The international review of retail, distribution and … 28 (2018) 3, pp. 259-276
Persistent link: https://www.econbiz.de/10011885383
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Can the customer's value co-creation behavior be measured? : validating a measurement scale based on the customer's perspective
Vega Vázquez, Manuela; Revilla Camacho, Maria Angeles; … - In: Revue Gestion 2000 : management & prospective 32 (2015) 2, pp. 33-47
Persistent link: https://www.econbiz.de/10011891105