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Antecedents and consequences of brand-oriented companies
Huang, Yen-tsung; Tsai, Ya-ting - In: European journal of marketing : EJM 47 (2013) 11/12, pp. 2020-2041
Persistent link: https://www.econbiz.de/10010205941
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Do proactive and reactive causes to delete a brand impact deletion success? : the role of brand orientation
Temprano-García, Víctor; Rodríguez-Escudero, Ana Isabel - In: The journal of asset management 27 (2020) 2, pp. 211-226
Persistent link: https://www.econbiz.de/10012298776
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An empirical study of the antecedents and consequences of brand engagement
Wong, Ho Yin; Merrilees, Bill - In: Marketing intelligence & planning 33 (2015) 4, pp. 575-591
Persistent link: https://www.econbiz.de/10011381691
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The brand orientation-performance relationship : an examination of moderation effects
Hirvonen, Saku; Laukkanen, Tommi; Reijonen, Helen - In: The journal of brand management : an international journal 20 (2012/13) 8, pp. 623-641
Persistent link: https://www.econbiz.de/10010197493
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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A behavioural long-term based measure to monitor the health of a brand
Mirzaei, Abas; Gray, David; Baumann, Chris; Johnson, … - In: The journal of brand management : an international journal 22 (2015) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10011339299
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Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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Two paths to customer loyalty : the moderating effect of the differentiation level strategy in the performance-satisfaction-value-intentions relationship
Vera, Jorge - In: The journal of product & brand management 25 (2016) 2, pp. 171-183
Persistent link: https://www.econbiz.de/10011524066
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The brand core and its management over time
Urde, Mats - In: The journal of product & brand management 25 (2016) 1, pp. 26-42
Persistent link: https://www.econbiz.de/10011563016
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Unpacking brand management superiority : examining the interplay of brand management capability, brand orientation and formalisation
Lee, Wai Jin; O'Cass, Aron; Sok, Phyra - In: European journal of marketing : EJM 51 (2017) 1, pp. 177-199
Persistent link: https://www.econbiz.de/10011626461