Chiva‐Gómez, Ricardo; Alegre‐Vidal, Joaquín; … - In: European Journal of Innovation Management 7 (2004) 2, pp. 150-161
Product design is an essential aspect of the process of new product development and innovation, the efficiency of which depends on the existence of some kind of management. However, there is no generally accepted agreement as to exactly what activities this management involves, nor any analyses...