Purpose – This paper aims to focus on measuring and assessing the sales impact of temporary retail price discounts on all brands within a product subcategory as well as across other subcategories that differ slightly on composition and taste. Design/methodology/approach – To test these...

Purpose – The aim of the paper is to estimate the cost efficiency of supermarket chains in the Spanish retailing industry. Design/methodology/approach – The methodology applied is based on a random stochastic frontier model that enables separation of the covariates in the cost function into...

Purpose – The purpose of this paper is to offer an economic analysis of the convenience store format and the various categories thereof for the Spanish case in the period 1998‐2004. Design/methodology/approach – Using secondary information sources, the analysis methodology is based on...

Purpose – This paper aims to examine whether there is evidence of pioneering advantage in long‐term survival terms in the particular context of franchising. Design/methodology/approach – Data covering 188 franchise chains for an eight‐year period (from 1995 to 2003), operating in...

Purpose – This research focuses on the effects that three different strategic orientations have on firm performance in the specific domain of retailing. The paper also aims to deal with the mediating role that innovation plays in this relationship. Design/methodology/approach – Component...

Purpose – The purpose of this study is to segment consumers using personal values and to link the resulting typologies with shopping styles for the fashion apparel (FA) market. Design/methodology/approach – The Schwartz value inventory (SVI) was suitably modified for the Spanish fashion...