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Pre-IPO-Trading : eine theoretische und experimentelle Analyse

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Statistical and cognitive optimization of experimental designs in conjoint analysis

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Conjoint analysis has become the most used technique for measuring preferences for new products to be launched in the market. Experimental design models are key elements for its use in market research. Such models involve a matrix in which attributes and levels are combined, making product...

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The threat of appearing lazy, inefficient, and slow? : stereotype threat in the public sector

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the results of a Choice Experiment on wine consumers to estimate their willingness to pay for biodiversity conservation …

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Information search behavior and tax consultants' recommendation: experimental examination on the role of social norms

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behavior. To accomplish this purpose, study participants role-played as advisors on a tax compliance task. The experiment used …

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