Purpose – The purpose of this paper is to examine gender portrayal in food and beverage advertisements in Hong Kong. Design/methodology/approach – A total of 45 commercials produced locally in Hong Kong and 45 commercials produced in a Western country were separately coded for ten content...

Purpose This paper aims to introduce an innovative approach to employee engagement through personalized calls targeted at work-from-home (WFH) employees. It explores the effects of these calls on employee motivation and work behaviour. Design/methodology/approach The research is based on a case...