Global and local approaches to international public relations -- Culture is the key -- Building, managing, and evaluating your global public relations team -- Global crisis communication -- Global public relations for corporations -- Public relations on global issues -- Global public relations...

Purpose This study investigated whether political appointees or civil servants are more effective spokespeople for the President of the United States. Design/methodology/approach A series of rare, detailed, confidential interviews were conducted with civil servants and political appointees who...