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Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.; Tessitore, Tina; Müller, Céline M. - In: International journal of advertising : the review of … 40 (2021) 1, pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
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Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska; Schramm, Holger - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Configurating product placement prominence on brand memory : what counts and what does not?
Song, Sigen; Chan, Fong Yee; Li, Yongfa; Wang, Cheng Lu - In: The journal of product & brand management 32 (2023) 4, pp. 600-617
Persistent link: https://www.econbiz.de/10014281357
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Now you see me : evaluating visual and auditory brand placement disclosures in music videos
Mandolfo, Marco; Di Dalmazi, Michele; Lamberti, Lucio - In: Journal of marketing communications 30 (2024) 5, pp. 553-575
Persistent link: https://www.econbiz.de/10015052727
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It is just a spoof : spoof placements and their impact on conceptual persuasion knowledge, brand memory, and brand evaluation
Naderer, Brigitte; Matthes, Jörg; Bintinger, Simone - In: International journal of advertising : the review of … 40 (2021) 1, pp. 106-123
Persistent link: https://www.econbiz.de/10012498504
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Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya - In: International journal of internet marketing and … 14 (2020) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
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Good guy vs. bad guy : the influence of parasocial interactions with media characters on brand placement effects
Knoll, Johannes; Schramm, Holger; Schallhorn, Christiana; … - In: International journal of advertising : the quarterly … 34 (2015) 5, pp. 720-743
Persistent link: https://www.econbiz.de/10011547760
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Product placement by global brands as an alternative strategy : is it worth in emerging market?
Srivastava, Rajesh K. - In: Journal of strategic marketing 23 (2015) 2, pp. 141-156
Persistent link: https://www.econbiz.de/10011305971
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Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K. - In: Journal of promotion management : JPM 22 (2016) 3, pp. 281-300
Persistent link: https://www.econbiz.de/10011532956