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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - 2010
Persistent link: https://www.econbiz.de/10003994095
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I like those glasses on you, but not in the mirror : fluency, preference, and virtual mirrors
Cho, Hyejeung; Schwarz, Norbert - In: Journal of consumer psychology : JCP : the official … 20 (2010) 4, pp. 471-475
Persistent link: https://www.econbiz.de/10008728822
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Virtuelle Werbung im Sport
Fantapié Altobelli, Claudia; Sander, Matthias - In: Marketing im Sport : Grundlagen, Trends und …, (pp. 265-291). 2011
Persistent link: https://www.econbiz.de/10008738193
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Die Auswirkungen sozialer Vergleiche mit Werbemodels auf Produktbewertungen : eine ökonomische Analyse
Flasche, Elisa - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008773476
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Processing promotional travel narratives
Rozier-Rich, Samantha; Santos, Carla Almeida - In: Tourism management : research, policies, practice 32 (2011) 2, pp. 394-405
Persistent link: https://www.econbiz.de/10008798071
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The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.; Galak, Jeff - 2010
Persistent link: https://www.econbiz.de/10008798231
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Does synergy work? : an examination of cross-promotion effect
Tang, Tang; Newton, Gregory D.; Wang, Xiaopeng - In: JMM : the international journal on media management 9 (2007) 4, pp. 127-134
Persistent link: https://www.econbiz.de/10003606957
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Quantifying the isolated and synergistic effects of exposure frequency for TV, print, and internet advertising
Havlena, William; Cardarelli, Robert; Montigny, Michelle de - In: Journal of advertising research 47 (2007) 3, pp. 215-221
Persistent link: https://www.econbiz.de/10003610465
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Creative and interactive media use by agencies : engaging an IMC media palette for implementing advertising campaigns
Sasser, Sheila L.; Koslow, Scott; Riordan, Edward A. - In: Journal of advertising research 47 (2007) 3, pp. 237-256
Persistent link: https://www.econbiz.de/10003610513
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Do measures of media engagement correlate with product purchase likelihood?
Kilger, Max; Romer, Ellen - In: Journal of advertising research 47 (2007) 3, pp. 313-325
Persistent link: https://www.econbiz.de/10003611046