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Data-driven services marketing in a connected world
Kumar, V.; Chattaraman, Veena; Neghina, Carmen; Skiera, … - In: Journal of service management 24 (2013) 3, pp. 330-352
Persistent link: https://www.econbiz.de/10009765050
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Comparing methods to separate treatment from self-selection effects in an online banking setting
Gensler, Sonja; Leeflang, Peter; Skiera, Bernd - In: Journal of business research : JBR 66 (2013) 9, pp. 1272-1278
Persistent link: https://www.econbiz.de/10009756056
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Second-generation prediction markets for information aggregation : a comparison of Payoff mechanisms
Slamka, Christian; Jank, Wolfgang; Skiera, Bernd - In: Journal of forecasting 31 (2012) 6, pp. 469-489
Persistent link: https://www.econbiz.de/10009661525
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Elektronische Kreditmarktplätze: Funktionsweise, Gestaltung und Erkenntnisstand bei dieser Form des "Peer-to-Peer Lending"
Berger, Sven Christian; Skiera, Bernd - In: Kredit und Kapital 45 (2012) 3, pp. 289-311
Persistent link: https://www.econbiz.de/10009667516
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DISE : Dynamic Intelligent Survey Engine
Schlereth, Christian; Skiera, Bernd - In: Quantitative marketing and marketing management : …, (pp. 225-243). 2012
Persistent link: https://www.econbiz.de/10009621768
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Prediction market performance and market liquidity : a comparison of automated market makers
Slamka, Christian; Skiera, Bernd; Spann, Martin - In: IEEE transactions on engineering management : EM 60 (2013) 1, pp. 169-185
Persistent link: https://www.econbiz.de/10009711342
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Sourcing, filtering, and evaluating new product ideas : an empirical exploration of the performance of idea markets
Soukhoroukova, Arina; Spann, Martin; Skiera, Bernd - In: The journal of product innovation management : an … 29 (2012) 1, pp. 100-112
Persistent link: https://www.econbiz.de/10009411895
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Die Macht des Selbstzwangs : wie sich Konsumenten mit Tarifen selbst disziplinieren
Robbert, Thomas; Roth, Stefan; Skiera, Bernd - In: Theorie und Praxis des Dienstleistungsmarketing : …, (pp. 145-166). 2013
Persistent link: https://www.econbiz.de/10009759345
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Managing customer relationships in the social media era : introducing the social CRM house
Malthouse, Edward C.; Haenlein, Michael; Skiera, Bernd; … - In: Journal of interactive marketing : a quarterly … 27 (2013) 4, pp. 270-280
Persistent link: https://www.econbiz.de/10010242281
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Optimal product-sampling strategies in social networks : how many and whom to target?
Schlereth, Christian; Barrot, Christian; Skiera, Bernd; … - In: International journal of electronic commerce : IJEC 18 (2013/14) 1, pp. 45-72
Persistent link: https://www.econbiz.de/10010247652