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Methodik der empirischen Forschung
Albers, Sönke (contributor) - 2007 - 2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10008977570
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Handbook of marketing decision models
Wierenga, Berend (contributor); Albers, Sönke (contributor) - 2008
Persistent link: https://www.econbiz.de/10004944765
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CAPPLAN: a decision‐support system for planning the pricing and sales effort policy of a salesforce
Albers, Sönke - In: European Journal of Marketing 30 (1996) 7, pp. 68-82
Describes the decision‐support system CAPPLAN. CAPPLAN has been developed for firms which sell their products through a salesforce to industrial customers or wholesalers and retailers. Explains that in such situations, it is common practice to negotiate the price based on guidelines provided...
Persistent link: https://www.econbiz.de/10014723180
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Kostenminimale Gestaltung von finanziellen Nebenleistungen für Führungskräfte
Albers, Sönke; Bielert, Wilhelm - 1994
Persistent link: https://www.econbiz.de/10011735570
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Diffusion neuer Produkte : der Einfluss von Produkteigenschaften
Bähr-Seppelfricke, Ulrike - 1999
Persistent link: https://www.econbiz.de/10013429591
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Experiments in competitive product positioning : an equilibrium analysis
Marks, Ulf G.; Albers, Sönke - 1995
Persistent link: https://www.econbiz.de/10011735611
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Die Wertschöpfungskette des Handels im Zeitalter des Electronic Commerce
Albers, Sönke; Peters, Kay - 1997
Persistent link: https://www.econbiz.de/10011735656