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Consumer engagement is defined as a multidimensional concept in this study via the identification of members of a sports club social network and consumer identification with a sports club brand on social networks. Hence, the study focuses on sports clubs that engage with their customers through...
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Background: In the dynamic realm of business, ethics serves as a critical compass, guiding the delineation between right and wrong actions. Gaining momentum as a focal point within organisational discourse, the concept of ethics has burgeoned into a cornerstone element of corporate identity and...
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Purpose – The aim of the paper is to gain a wide picture of competitive aspect of tuna farming industry, show its impact on the economy and society in Croatia, and to identify possibilities for improvement of current and future industry‐involved companies. Design/methodology/approach –...
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