Clarkson, Joshua J.; Janiszewski, Chris; Cinelli, Melissa D. - In: Journal of Consumer Research 39 (2013) 6, pp. 1313-1313
Are consumers motivated to seek out experiences that enhance their appreciation within a product category—and if so, does their level of experiential expertise (or consumption knowledge) within a product category bias the types of experiences they value and pursue? These questions are central...