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the shifting boundaries between the advertising, media, and information technology industries in the wake of the … breakthrough of the Internet from the mid-1990s. We invited six persons, who at that time were centrally placed in these industries …
Persistent link: https://www.econbiz.de/10009323349
situation generated by crisis and globalization. The economic crisis has created a huge opportunity to the mass-media system: it … brings the required information to citizens from different nations. Taking this into account, mass-media has played and still …
Persistent link: https://www.econbiz.de/10010607228
Technology and consumer behavior are changing supply and demand for mass media. Digitization has increased consumer … control over media content and advertising, with implications for advertising avoidance, advertising targeting and … personalization, competition among media platforms, and media market outcomes. In addition, consumers increasingly use a “second …
Persistent link: https://www.econbiz.de/10014025248
Blogs differ from other media in that authors are usually not remunerated and inscribe themselves in communities of …
Persistent link: https://www.econbiz.de/10005835407
Proliferation of content on the internet offers consumers access to more sources than had been possible with … traditional media. Disaggregated content also increases the relevance of targeting for advertisers. But at the same time, search … costs increase the role of intermediaries in media consumption in ways that are poorly understood. This paper studies the …
Persistent link: https://www.econbiz.de/10010574535
year, we seek to establish whether bloggers are mainly involved in social networking or are part of the media industry. We … our analysis confirm that activity and reciprocation both play a role in the dynamics of social media. …
Persistent link: https://www.econbiz.de/10010286486
. The results also show the mitigating effect of such a product line extension on the extent of bias in print media …
Persistent link: https://www.econbiz.de/10014044077
The internet has transformed the way in which voters access and receive political information, such that it has … to filter relevant information themselves. The introduction phase of the internet coincided with a decreasing voter … media may help reverse the negative effect on turnout. But this poses challenges for regulatory policy. Understanding the …
Persistent link: https://www.econbiz.de/10011573684
Bloggers devote significant time not only producing content for others to read, watch or listen to, but also paying attention to and engaging in interactions with other bloggers. We hope to throw light not only on the factors that gain bloggers significant readership and lively interactions with...
Persistent link: https://www.econbiz.de/10010267090
Internet and social media usage. Instead of merely surveying the various impacts of the Internet, we examine the methods … natural or quasi-experiments for identifying the causal impact of high-speed Internet or specific social media. This … undertaking allows us to highlight the key empirical challenges in the field of Internet and social media economics while …
Persistent link: https://www.econbiz.de/10014469631