Coutelle-Brillet, Patricia; Riviere, Arnaud; des … - In: Journal of Business & Industrial Marketing 29 (2014) 2, pp. 164-172
Purpose – This paper aims at better understanding the intention to adopt service innovation in a business context by analyzing the nature of perceived value. Design/methodology/approach – This research uses Holbrook's approach on value, applied to a B2B context, in order to better understand...