Purpose – The purpose of this paper is to propose a multi‐criteria decision making (MCDM) approach to evaluate product design alternatives in respect to the customer requirements. Design/methodology/approach – This paper reports a systematic approach developed to concurrently satisfy the...

Purpose – The purpose of this paper is to present a systematic methodology for segmenting customers based on the preferred product features, its cost and worth, so as to facilitate the designer to develop a product that will simultaneously minimize product cost and maximize customer...