The present study presents an empirical test of organizational identification in the context of alumni-university relationships. It examines whether alumni identify with their university and what the sources and outcomes of such identification are. The model posits that alumni satisfaction with...

Purpose – Consumer scepticism about the credibility of green advertising around the world is growing. The article aims to provide a comprehensive assessment and trend analysis of green advertising practices of international firms over a 20‐year period. Design/methodology/approach – The...