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Delegating pricing power to customers : pay what you want or name your own price?
Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some … customers by reducing prices without setting a reference price. In this experimental study we compare the functioning and the … valuation customers are more likely to use NYOP while high valuation customers prefer a posted price seller. …
Persistent link: https://www.econbiz.de/10010530590
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Delegating Pricing Power to Customers : Pay What You Want or Name Your Own Price?
Krämer, Florentin - 2017
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers … experiment, we generate promotional benefits endogenously. We show that PWYW monopolizes the follow-up market but fails to be …
Persistent link: https://www.econbiz.de/10012971780
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Delegating pricing power to customers : Pay What You Want or Name Your Own Price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - In: Journal of economic behavior & organization : JEBO 136 (2017), pp. 125-140
Persistent link: https://www.econbiz.de/10011852639
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Delegating pricing power to customers: Pay what you want or name your own price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - 2015
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customerdriven pricing mechanisms that give customers (some … customers by reducing prices without setting a reference price. In this experimental study we compare the functioning and the … valuation customers are more likely to use NYOP while high valuation customers prefer a posted price seller. …
Persistent link: https://www.econbiz.de/10011350830
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Delegating Pricing Power to Customers: Pay What You Want or Name Your Own Price?
Krämer, Florentin; Schmidt, Klaus M.; Spann, Martin; … - 2017
Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer driven pricing mechanisms that give customers … experiment, we generate promotional benefits endogenously. We show that PWYW monopolizes the follow-up market but fails to be …
Persistent link: https://www.econbiz.de/10011592128
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Shrinking goods
Levy, Daniel C.; Snir, Avichai - 2013 - Last revision: January 22, 2013
If producers have more information than consumers about goods' attributes, then they may use non-price (rather than price) adjustment mechanisms and, consequently, the market may reach a new equilibrium even if prices don't change. We study a situation where producers adjust the quantity per...
Persistent link: https://www.econbiz.de/10011525750
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Delegating pricing power to customers : pay what you want or name your own price
Krämer, Marius-Florentin; Schmidt, Klaus M.; Spann, Martin - 2015
Persistent link: https://www.econbiz.de/10011289185
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Strategic data sales to competing firms
Delbono, Flavio; Reggiani, Carlo; Sandrini, Luca - 2021
The unprecedented access of firms to consumer level data facilitates more precisely targeted individual pricing. We study the incentives of a data broker to sell data about a segment of the market to three competing firms. The segment only includes a share of the consumers in the market around...
Persistent link: https://www.econbiz.de/10012695129
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Personalized Pricing and Quality Differentiation
Ghose, Anindya; Choudhary, Vidyanand; Rajan, Uday; … - 2014
We develop an analytical framework to investigate the competitive implications of personalized pricing technologies (PP). These technologies enable first-degree price discrimination: firms charge different prices to different consumers, based on their willingness to pay. We first show that, even...
Persistent link: https://www.econbiz.de/10014033743
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Pay what you want as a marketing strategy in monopolistic and competitive markets
Schmidt, Klaus; Spann, Martin; Zeithammer, Robert - 2014
Pay What You Want (PWYW) can be an attractive marketing strategy to price discriminate between fair-minded and selfish … customers, to fully penetrate a market without giving away the product for free, and to undercut competitors that use posted … PWYW pricing strategy. We discuss the implications of these results for the use of PWYW as a marketing strategy. …
Persistent link: https://www.econbiz.de/10010431266