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Tracking content marketing performance using web analytics : tools, metrics, and data privacy implications

Maintz, Julia; Zaumseil, Fabienne - In: International journal of internet marketing and … 13 (2019) 2, pp. 170-182

Persistent link: https://www.econbiz.de/10012105487

Alnaji, Loay A.; Eletter, Shorouq Fathi; El Refae, Ghaleb A. - In: Global business & economics review 21 (2018) 1, pp. 69-77

Persistent link: https://www.econbiz.de/10012126568

Sentiments and perceptions after a privacy breach incident

Lee, Patrick Chang Boon; Io, Hio Nam; Tang, Heng - In: Cogent business & management 9 (2022) 1, pp. 1-12

the Weibo microblogging website to determine the sentiments and perceptions regarding online privacy following the … Facebook-Cambridge Analytica privacy breach incident. The results provide insights on users' sentiments and perceptions … regarding online privacy in the Chinese context. Many comments have negative sentiments and the underlying theme of the comments …

Persistent link: https://www.econbiz.de/10014425850

Data modernisation using a logical data management platform

Southwood, Charles - In: Journal of securities operations & custody 15 (2023) 4, pp. 336-347

Persistent link: https://www.econbiz.de/10014426782

Digression and value concatenation to enable privacy-preserving regression

Li, Xiao-bai; Sarkar, Sumit - In: Management information systems : mis quarterly 38 (2014) 3, pp. 679-698

Persistent link: https://www.econbiz.de/10010405663

Security by design for big data frameworks over cloud computing

Awaysheh, Feras M.; Aladwan, Mohammad N.; Alazab, Mamoun; … - In: IEEE transactions on engineering management : EM 69 (2022) 6,2, pp. 3676-3693

Persistent link: https://www.econbiz.de/10013547701

Data and markets

Farboodi, Maryam; Veldkamp, Laura - In: Annual review of economics 15 (2023), pp. 23-40

Persistent link: https://www.econbiz.de/10014428537

Privacy protection policy for big data analytics in the Malaysian telecommunications sector

Chua, Hui Na; Chang, Younghoon; Siew Fan Wong; Tan, Chor Min - 2015

advantage of Big Data may be tempered by increasing privacy concern among users. Countries across different parts of the world …

Persistent link: https://www.econbiz.de/10011433434

Predictive Analytics im Public Sector

Roth-Dietrich, Gabriele - In: Das Publicness-Puzzle : öffentliche Aufgabenerfüllung …, (pp. 185-206). 2014

Persistent link: https://www.econbiz.de/10010424934

An Overview of Security and Privacy Issues in Big Data

Jha, Ashutosh - 2017

review in this paper the literature relevant to the privacy and security aspects of the Big data. We also propose an … integrated framework for privacy and security in Big data from the managerial perspective …

Persistent link: https://www.econbiz.de/10012958206