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Nostalgia marketing and (re-)enchantment
Hartmann, Benjamin Julien; Brunk, Katja H. - In: International journal of research in marketing : IJRM ; … 36 (2019) 4, pp. 669-686
Persistent link: https://www.econbiz.de/10012152473
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The transversal of nostalgia from psychology to marketing : what does it portend for future research?
Rana, Sudhir; Raut, Sachin Kumar; Prashar, Sanjeev; … - In: International journal of organizational analysis 30 (2022) 4, pp. 899-932
Persistent link: https://www.econbiz.de/10013364391
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I love to hate you : loyalty for disliked brands and the role of nostalgia
Demirbag-Kaplan, Melike; Yildirim, Cansu; Gulden, Selin; … - In: The journal of brand management : an international journal 22 (2015) 2, pp. 136-153
Persistent link: https://www.econbiz.de/10011288573
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The co-creation process in the development of nostalgic new products
Errajaa, Karim; Partouche, Judith; Dutot, Vincent - In: European journal of innovation management : EJIM 16 (2013) 4, pp. 440-458
Persistent link: https://www.econbiz.de/10010225482
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Effects of advertising-evoked vicarious nostalgia on brand heritage
Merchant, Altaf; Rose, Gregory - In: Journal of business research : JBR 66 (2013) 12, pp. 2619-2625
Persistent link: https://www.econbiz.de/10010233136
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It was a most unusual time : how memory bias engenders nostalgic preferences
Morewedge, Carey K. - In: Journal of behavioral decision making 26 (2013) 4, pp. 319-326
Persistent link: https://www.econbiz.de/10010196974
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Profiting from our past : evoking nostalgia in the retail environment
Spaid, Brian I. - In: The international review of retail, distribution and … 23 (2013) 4, pp. 418-439
Persistent link: https://www.econbiz.de/10009788542
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Emphasizing brand heritage : does it work? And how?
Rose, Gregory; Merchant, Altaf; Orth, Ulrich R.; … - In: Journal of business research : JBR 69 (2016) 2, pp. 936-943
Persistent link: https://www.econbiz.de/10011436369
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"My Grandfather kept one of these tins on top of the bookshelf" : consumers' recalled experiences involving packaging
Ryynänen, Toni; Joutsela, Markus; Heinonen, Visa - In: Qualitative market research : an international journal 19 (2016) 1, pp. 4-26
Persistent link: https://www.econbiz.de/10011535855
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When does the feling of nostalgia improve product evaluations?
Gierl, Heribert; Stock, Carolin - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 139-148
Persistent link: https://www.econbiz.de/10010408096