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Experiential purchase quality : exploring the dimensions and outcomes of highly memorable experiential purchases

Pelletier, Mark J.; Collier, Joel E. - In: Journal of service research : JSR 21 (2018) 4, pp. 456-473

Persistent link: https://www.econbiz.de/10011951809

Creating a consumable past : how memory making shapes marketization

Brunk, Katja H.; Giesler, Markus; Hartmann, Benjamin Julien - In: Journal of consumer research : JCR ; an … 44 (2018) 6, pp. 1325-1342

Persistent link: https://www.econbiz.de/10011844200

Cognitive outcomes of brand heritage : a signaling perspective

Pecot, Fabien; Merchant, Altaf; Valette-Florence, Pierre; … - In: Journal of business research : JBR 85 (2018), pp. 304-316

Persistent link: https://www.econbiz.de/10011815553

The process of de-iconisation of an iconic brand : a genealogical approach

Testa, Pierpaolo; Cova, Bernard; Cantone, Luigi - In: Journal of marketing management : MM 33 (2017) 17/18, pp. 1490-1521

Persistent link: https://www.econbiz.de/10011854309

Memory at play : personalizing online advertisements based on consumers' autobiographical memory

Wei, Lewen; Kang, Jin; Schmierbach, Mike - In: Journal of promotion management : innovations in … 26 (2020) 3, pp. 322-349

Persistent link: https://www.econbiz.de/10012179130

Nostalgia may not work for everyone : the case of innovative consumers

Barauskaitė, Dovilė; Gineikienė, Justina - In: Organizations and markets in emerging economies 8 (2017) 1, pp. 33-43

In recent years, marketers have widely used nostalgia in their marketing strategies. However, little research has … and referring to social identity theoretical framework, current research examines the relationship between nostalgia …, innovativeness and consumer purchasing decisions. Empirical results demonstrate that innovativeness and nostalgia might indeed act in …

Persistent link: https://www.econbiz.de/10012194982

Customer perception of retro marketing in its practical application

Broučková, Iveta; Jaderná, Eva; Srbová, Alena - In: International journal of business innovation and research 20 (2019) 4, pp. 465-488

Persistent link: https://www.econbiz.de/10012155699

Cross-cultural validation of the nostalgia scale for sport tourism (NSST) : a multilevel approach

Cho, Heetae; Joo, Dongoh; Woosnam, Kyle Maurice - In: Journal of hospitality & tourism research : JHTR ; the … 44 (2020) 4, pp. 624-643

Persistent link: https://www.econbiz.de/10012212585

Determinants of brand resurrection movements : why consumers want dead brands back?

Davari, Arezoo; Iyer, Pramod; Guzman, Francisco - In: European journal of marketing : EJM 51 (2017) 11/12, pp. 1896-1917

Persistent link: https://www.econbiz.de/10011773789

The cross-cultural scale development process : the case of brand-evoked nostalgia in Belgium and the United States

Ford, John B.; Merchant, Altaf; Bartier, Anne-Laure; … - In: Journal of business research : JBR 83 (2018), pp. 19-29

Persistent link: https://www.econbiz.de/10011775861