The metaphor of warfare pervades popular and academic portrayals of retailing. After a review of the literature on metaphors in marketing and the war metaphor in particular, this paper illustrates the widespread use of the war metaphor in retail and distribution studies and explores in some...

Intro -- The LIVING Supply Chain -- Contents -- Preface -- Introduction -- 1 The LIVING Supply Chain -- New Rules for the New Normal -- Learning More About Flex: A New Business Model -- A Brief History of Supply Chain Management (The New Rules of LIVING Supply Chains) -- The New Rules of the...

Procurement strategy -- Introduction: the strategic role of procurement -- Procurement and the organization: organizing for the future -- The strategic procurement cycle -- Procurement and the supply network -- Supplier relationship management -- Global sourcing -- Delivering performance in...