Stanciu, Oana; Tichindelean, Mihai - In: Studies in Business and Economics 5 (2010) 3, pp. 277-285
tourism field, where the decision to purchase by a consumer is of emotional significance. The consumption of tourism products … behavior, both in terms of choosing one tourism product over another and regarding the decision to commit time and money to … tourism, as opposed to alternative uses of those same resources (Todd, 2001). The holiday that the consumer buys will probably …