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Effects of prominence, involvement, and persuasion knowledge on children's cognitive and affective responses to advergames
Reijmersdal, Eva A. van; Rozendaal, Esther; Buijzen, Moniek - In: Journal of interactive marketing : a quarterly … 26 (2012) 1, pp. 33-42
Persistent link: https://www.econbiz.de/10009490137
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Consumer reactions to intrusiveness of online-video advertisements : do length, informativeness, and humor help (or hinder) marketing outcomes
Goodrich, Kendall; Schiller, Shu Z.; Galletta, Dennis - In: Journal of advertising research 55 (2015) 1, pp. 37-50
Persistent link: https://www.econbiz.de/10010520794
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Level up! : the role of progress feedback type for encouraging intrinsic motivation and positive brand attitudes in public versus private gaming contexts
Siemens, Jennifer Christie; Smith, Scott; Fisher, Dan; … - In: Journal of interactive marketing : a quarterly … 32 (2015), pp. 1-12
Persistent link: https://www.econbiz.de/10011422760
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External brand placement : the effects on game players' processing of an in-game brand
Kim, Eunice; Eastin, Matthew S. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 391-411
Persistent link: https://www.econbiz.de/10011305215
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Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.; Schmierbach, Mike; Ahern, Lee; … - In: Journal of promotion management : JPM 21 (2015) 3, pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew; Hamilton Rice, Dan - In: Psychology & marketing 32 (2015) 2, pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
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Erfolgsfaktoren von In-Game Advertising im Rahmen der Markenführung
Müller, Kai - 2011
Persistent link: https://www.econbiz.de/10009665171
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Putting brands into play : how game difficulty and player experiences influence the effectiveness on in-game advertising
Herrewijn, Laura; Poels, Karolien - In: International journal of advertising : the quarterly … 32 (2013) 1, pp. 17-44
Persistent link: https://www.econbiz.de/10009722525
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Is children's understanding of nontraditional advertising comparable to their understanding of television advertising?
Owen, Laura J.; Lewis, Charlie; Auty, Susan; Buijzen, Moniek - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 2, pp. 195-206
Persistent link: https://www.econbiz.de/10010228560
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Creative industries trends : seduction by advertisement text
Pavlović, Milivoje - In: Megatrend revija 10 (2013) 3, pp. 113-122
Persistent link: https://www.econbiz.de/10010345453