Purpose: The purpose of this paper is to examine the hidden carbon footprint of corporate big data infrastructures and provide guidance for communicators responsible for corporate ESG and reputation. Design/methodology/approach: It is based on a subjective view of the literature on this topic,...

Purpose: This paper aims to focus attention on the increasing interest of regulators in ensuring ethical behavior in public companies. It suggests a variety of ways in which corporations can monitor and assess their own compliance with ethical standards. Design/methodology/approach: This...

Purpose: Alternative data is a term describing the data exhaust that organizations, especially asset managers, are using to develop insights about companies to give them a trading edge. As the use of this data becomes more prevalent, it is critical that business leaders understand how this kind...

Purpose: This paper aims to highlight the increasing importance corporate responses to climate change will play in corporate reputation. Design/methodology/approach: Review of the relevant secondary literature Findings: Companies that develop active responses to climate change will see positive...

Purpose: This viewpoint reviews the current golden age of corporate purpose and raises the question as to the efficacy of corporate purpose and contributions to social value. The author warns that in the context of global populism, decades of stagnant real wages may bring back the era of...

Purpose: This paper aims to assess the increasing use of artificial intelligence (AI) and biometrics in monitoring employee performance and behavior and offer a perspective on the impact of this development on corporate culture and employee relations. Design/methodology/approach: The authors...

Purpose: The purpose of this paper is to examine the impact of the splintering of the global internet into sovereign, government-controlled islands on the communications strategies and tactics of global corporations. Design/methodology/approach: The approach taken was to review the various ways...

Purpose: This paper aims to highlight the unique challenges posed to corporations by the explosion of political speech in the workplace and proposes best practices for handling them. The polarization of opinion taking place across many countries and the use of social media to propagate and...

Purpose: This viewpoint is intended to examine the issue of the monetization of personal data and the risks to companies that fail to understand this trend. Design/methodology/approach: This paper reviews the recent literature on the use and abuse of personal data to identify relevant trends...

Purpose: Artificial intelligence and machine learning have spread rapidly across every aspect of business and social activity. The purpose of this paper is to examine how this rapidly growing field of analytics might be put to use in the area of reputation risk management....