Gavish, Yossi; Shoham, Aviv; Ruvio, Ayalla - In: Journal of Consumer Marketing 27 (2010) 1, pp. 43-56
Purpose – The purposes of this research are to examine the extent to which daughters view their mothers as consumption role models, the extent to which daughters serve as consumption role models for their mothers, and the extent to which external role models are shared by mothers and their...