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Diversity in marketing system assortments
Layton, Roger A.; Duan, Zhirong - In: Journal of macromarketing : examining the interactions … 35 (2015) 3, pp. 320-333
Persistent link: https://www.econbiz.de/10011339732
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There could be more to marketing than you might have thought! : an invited paper, by Professor Roger Layton
Layton, Roger A. - In: Australasian marketing journal 24 (2016) 1, pp. 2-7
Persistent link: https://www.econbiz.de/10011484597
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To serve man : a marketing manifesto (and an article that should not have been necessary)
Gaski, John F. - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013) 1, pp. 6-17
Persistent link: https://www.econbiz.de/10009753957
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Let's make a start : from marketing to markets?
Maclaran, Pauline - In: Australasian marketing journal 24 (2016) 3, pp. 247-248
Persistent link: https://www.econbiz.de/10011596820
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The cultural paradigm in marketing
Mazurek-Łopacińska, Krystyna - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 3, pp. 55-66
Persistent link: https://www.econbiz.de/10011647866
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Marketing : concepts and applications
Schewe, Charles D.; Smith, Reuben M. - 1980 - Internat. student ed
Persistent link: https://www.econbiz.de/10000559217
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Marketing
Zikmund, William G.; Amico, Michael d' - 1984
Persistent link: https://www.econbiz.de/10000559680
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Marketing as social behavior : a general systems theory
Sirgy, M. Joseph - 1984
Persistent link: https://www.econbiz.de/10000583770