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Strategic planning and marketing models
Rahman, Khandoker Mahmudur - In: Strategic marketing management in Asia : case studies …, (pp. 59-110). 2017
Persistent link: https://www.econbiz.de/10011596806
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Toward a theoretical framework of relationship marketing in the business context
Ahmmed, Kawsar; Islam, Shahidul; Nor Azila Mohd Noor; … - In: Market : review for marketing theory and practice 31 (2019) 2, pp. 209-226
Persistent link: https://www.econbiz.de/10012160306
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Evaluating gaps in consumer behavior research on organic foods : a critical literature review under Bangladesh context
Rahman, Khandoker Mahmudur; Nor Azila Mohd Noor - In: Journal of marketing and consumer behaviour in emerging … (2016) 1, pp. 42-50
The global demand for organic foods has inspired the academicians and practicing professionals to explore consumer purchase behavior in this sector. The multiple promises that organic foods hold for the future - like sustainable food production, food safety, food security, nutrition and...
Persistent link: https://www.econbiz.de/10012116503
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Intelligent neuromarketing framework for consumers' preference prediction from electroencephalography signals and eye tracking
Mashrur, Fazla Rabbi; Rahman, Khandoker Mahmudur; Miya, … - In: Journal of consumer behaviour 23 (2024) 3, pp. 1146-1157
Persistent link: https://www.econbiz.de/10014575570