Xue, Jinjie; Lu, Shaokai; Shi, Benshan; Zheng, Haiping - In: Journal of Business & Industrial Marketing 33 (2018) 1, pp. 95-106
Purpose: The purpose of this paper is to provide a conceptual model for examining the effects of trust (competence trust, goodwill trust) and cooperation on partner opportunism and for exploring the moderating effects of guanxi on the relationships among trust, cooperation and opportunism in...