Introducing the innovative concept of Interactive Network Branding (INB), this book offers academics and professionals a theoretical framework, alongside practical examples, to develop INB in the context of small and medium-sized enterprises (SMEs). Combining a business network approach with...

This article deals with the concept of embeddedness and its role in understanding the evolution of business networks. Networks are viewed as structures of inter-firm relationships that emerge and evolve through continuous interactive processes. Embeddedness refers to companies' relations with,...