Mukhopadhyay, Samar K.; Setoputro, Robert - In: International Journal of Physical Distribution & … 34 (2004) 1, pp. 70-89
product and would like to return it. A clearly explained and generous return policy, then, will be welcome by the customers … increase cost due to increased likelihood of return. This paper develops a profit‐maximization model to obtain optimal policies … for price and the return policy in terms of certain market reaction parameters. It obtains jointly a number of managerial …