Corporate social responsibility : bottom-line issue or public relations exercise? / Lord Tim Clement-Jones -- Corporate citizenship as part of the business model / Geoffrey Bush -- Legislation, litigation, activism and threats / Stuart Thomson -- Measuring corporate social responsibility / Will...

"From innovation to shareholder development, this groundbreaking book offers guidelines for becoming a responsible corporation Strategic Corporate Responsibility shows how to implement a systemic and integrative approach for bringing Corporate Responsibility (CR) into the organization as a...

Cover -- Half-title -- Title -- Copyright -- Dedication -- Contents -- Figures -- Tables -- Acknowledgments -- 1 Introduction -- The road to corporate social strategy -- Defining corporate social strategy -- Similarities and differences between social strategy and traditional strategy --...