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Young consumer-brand relationship building potential using digital marketing

Confos, Nicolla; Davis, Teresa - In: European journal of marketing : EJM 50 (2016) 11, pp. 1993-2017

Persistent link: https://www.econbiz.de/10011641452

Normative influences on product placement effects : alcohol brands in television series and the influence of presumed influence

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Changing the game : how video games are transforming the future of business

Edery, David - 2008 - 1. print.

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Engaging consumers through branded entertainment and convergent media

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"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--Provided by publisher.

Persistent link: https://www.econbiz.de/10011304604

Engaging consumers through branded entertainment and convergent media

Martí Parreño, José (contributor); … - 2015

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Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender

Mohammed-Baksh, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 21 (2015) 3, pp. 351-370

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Product placement by global brands as an alternative strategy : is it worth in emerging market?

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Demographic differences in recall and recognition rates of in-game advertisements

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Promoting brands through product placement in successful and unsuccessful films in emerging markets

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When fiction becomes fact : effect of reverse product placement on consumer attitudes

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