The current study seeks to understand the effectiveness of commercials that are basically nation-wide commercials dubbed in the regional languages, while not changing any part of the visual: thus they are ‘national’ with their visuals and regional with their sound track. Here...

Purpose The purpose of this paper is to develop a framework to understand how bottom of the pyramid (BoP) retailers adopt brands who sell to a very different set of customers and are served through long indirect channels. Design/methodology/approach In this study, 60 retailers belonging to...

Owing to rapid urbanization and changing consumption patterns, more and more retailers are trying to put their best efforts to discover new avenues of success when it comes to the sales of horticultural commodities. There are several Indian companies as well as foreign companies who have been...

The Indian retail industry is estimated to be $470 billion. The organized or modern retailing with 6% share stands at $26 billion. It is projected to reach US$ 1.3 trillion by 2018 with the organized retail market estimated to grow at the compounded annual growth rate of 40% and reach US$107...

Allowing FDI in multi brand retailing has recently generated tremendous euphoria for some and fear for others. It is based on the notion that it will open floodgates for foreign retailers to invest and will change the retail landscape forever in India. When India is the only country in the world...

In a country with more than a billion people, opportunities in India are abound. This has led to a rapid growth of the QSR industry. However, simultaneously, it has also created a canvass that has many failures and carcass. Several outlets have been closed, a large number are struggling, still a...

Transaction Utility theory was propounded by Thaler to explain that the value derived by a customer from an exchange consists of two drivers: Acquisition Utilities and Transaction utilities. Acquisition utility represents the economic gain or loss from the transaction. Where as transaction...

Increasingly shopping behaviour is being seen from the holistic perspective of the entire shopping experience. The experiential view of shopping takes a far more holistic approach to the consumption process, right from involvement to post purchase usage. The decision making process and value...

Historically, retailing was carried out in traditional store format, with minor non- store variation, like catalogue selling, direct sailing and telemarketing till the last decade of twentieth century. Even those non- store formats were restricted among fringe players, while big retail houses...

Format choice is recognized as a cognitive process. Like any other purchasing decision format choice also is an information processing behavior. A store is chosen based on the confidence that the customer has regarding the store; about the nature and quality of product and service he will...