Similar Search Results

Online product review impact : the relative effects of review credibility and review relevance

Mumuni, Alhassan G.; O'Reilly, Kelley; MacMillan, Amy; … - In: Journal of internet commerce 19 (2020) 2, pp. 153-191

Persistent link: https://www.econbiz.de/10012258242

The use of collaborative midterm student evaluations to provide actionable results

Veeck, Ann; O'Reilly, Kelley; MacMillan, Amy; Yu, Hongyan - In: Journal of marketing education : JME 38 (2016) 3, pp. 157-169

Persistent link: https://www.econbiz.de/10011665007

Extending our understanding of eWOM impact : the role of source credibility and message relevance

O'Reilly, Kelley; MacMillan, Amy; Mumuni, Alhassan G.; … - In: Journal of internet commerce 15 (2016) 2, pp. 77-96

Persistent link: https://www.econbiz.de/10011636443

Do entrepreneurs do good deeds to maximize wins or avoid losses? : a regulatory focus perspective

Peake, Whitney O.; Yates, Mariah; Barber, Dennis, III; … - In: Journal of small business strategy 30 (2020) 3, pp. 33-46

Persistent link: https://www.econbiz.de/10012420798

Drivers of selectivity in family firms : understanding the impact of age and ownership on CSR

Madden, Laura; McMillan, Amy; Harris, Oneil - In: Journal of family business strategy 11 (2020) 2, pp. 1-9

Persistent link: https://www.econbiz.de/10012299737

This is not a vacation : the shadow side of study abroad programs for faculty

Madden, Timothy M.; McMillan, Amy; Madden, Laura T. - In: Journal of management education : the official … 43 (2019) 2, pp. 185-199

Persistent link: https://www.econbiz.de/10012007714

Environmental management's impact on market value : rewards and punishments

McMillan, Amy; Dunne, Timothy C.; Aaron, Joshua R.; … - In: Corporate reputation review : an international journal 20 (2017) 1, pp. 105-122

Persistent link: https://www.econbiz.de/10011736201

Does adaptability, rurality and previous business ownership matter for entrepreneurial identity?

Barber, Dennis, III; Lawrence, Ericka R.; Alipour, Kent; … - In: Journal of small business & enterprise development 30 (2023) 5, pp. 987-1010

Persistent link: https://www.econbiz.de/10014430411

Antecedents of consumers’ reliance on online product reviews

Mumuni, Alhassan G.; Lancendorfer, Karen M.; … - In: Journal of Research in Interactive Marketing 13 (2019) 1, pp. 26-46

Purpose: This paper examines the role that attitudes toward online product reviews (OPRs), perceived credibility of OPRs and perceived benefit of OPRs play as antecedents of consumers’ reliance on OPRs in purchase decisions. A conceptual model of relationships investigated posits that...

Persistent link: https://www.econbiz.de/10012077009

Factors affecting consumers’ online product review use

O’Reilly, Kelley A.; MacMillan, Amy; Mumuni, Alhassan G. - In: Qualitative Market Research: An International Journal 21 (2018) 3, pp. 375-400

Purpose: The purpose of this study is to examine factors affecting the extent of consumers’ use of electronic word-of-mouth (eWOM), specifically online product reviews (OPRs), during their decision-making process. It also examines their motives for using OPRs. Design/methodology/approach: The...

Persistent link: https://www.econbiz.de/10012079120