"The Harvard Business Review looked at 300 of the most creative, successful executives in business and found that they shared a number of tendencies and characteristics, but one stood out at the top of the list--they all were master questioners. It's not necessity, but a question--a "beautiful"...

The process of open innovation / Arthur B. Markman -- Open innovation through strategic design-by-analogy / Katherine Fu and Christian Schunn -- Getting the most out of brainstorming groups / Paul B. Paulus, Jubilee Dickson, Runa Korde, Ravit Cohen-Meitar, and Abraham Carmeli -- Applying the...

Better innovation -- Design thinking organizations -- Collective imaginations and the fifth order of design -- Designing culture -- Culture types -- Attributes -- Design thinking at scale -- The pull factor -- The right problems -- Culture awareness -- Curious confrontation -- Co-creation --...

Preface to fourth edition -- Creativity and it importance in business -- Blocks to creativity -- Theories of creativity -- Problem solving and improvisation -- Factors influencing people's ability to undertake ideation -- Objective finding, fact finding and problem finding/definition --...