Diéguez-Soto, J.; Fernández-Gámez, M. A.; Sánchez … - In: BRQ Business Research Quarterly 20 (2017) 3, pp. 151-163
Online reputation is nowadays particularly significant in the context of hotel firms due to the high sensitivity and enormous influence of electronic word-of-mouth activities of customers. Since there is still no clear set of online reputation-generating factors, the aim of this paper is to...