-- Introduction to Part 1: Foundations of Knowledge -- 1. Introduction -- 2. Philosophical underpinnings of inquiry into marketing … knowledge -- 3. Knowledge relationships in marketing -- 4. Methodological approaches to inquiry into marketing knowledge -- Part … perspectives: Marketing as it is practised -- 7. Conceptual perspectives: Marketing as it is theorised -- 8. Pedagogical …

Multichannel Marketing -- 22. Pricing and Conditions Policy -- 23. Product Policy -- 24. Communication Policy -- 25. Distribution …Part I: Introduction to Multichannel Marketing -- 1. Introduction to Multichannel Marketing -- Part II: Basics of … Multichannel Marketing -- 2. Introduction to the Basics of Multichannel Marketing -- 3. Development of Multichannel Marketing -- 4 …

be particularly useful for students in hospitality guest services and services marketing"-- …

perspective on the advertising and marketing culture of China. Wang's experiences in the disparate worlds of Beijing advertising …