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Asymmetric Competition in B2B Spot Markets

Etzion, Hila; Pinker, Edieal J. - 2007

We model a spot market in a make-to-stock industry with two types of suppliers: A type 1 supplier faces stochastic contracted demand and has access to the spot market for liquidating surplus, while a type 2 supplier produces only for the spot market. We find the production quantity equilibrium...

Persistent link: https://www.econbiz.de/10014067160

Die Wirkung der Kundenloyalität im vertikalen Wettbewerb : theoretische Fundierung und empirische Analyse

Hollmann, Sabine - 2012

Persistent link: https://www.econbiz.de/10009517398

Business to business competitive marketing : practice and literature : commentary

Stone, Merlin - In: Journal of customer behaviour 15 (2016) 1, pp. 3-14

Persistent link: https://www.econbiz.de/10011655441

Die Wirkung der Kundenloyalität im vertikalen Wettbewerb : Theoretische Fundierung und empirische Analyse

Hollmann, Sabine - 2012

In indirekten Distributionskanälen agierende Unternehmen fragen sich zunehmend, inwieweit vertikale Wettbewerber von ihren Investitionen in Kundenloyalität profitieren. Sabine Hollmann leitet Hypothesen zur Wechselwirkung von Marken- und Händlerloyalität sowie deren Wirkung auf die Intention...

Persistent link: https://www.econbiz.de/10014015708

Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement

Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72

Persistent link: https://www.econbiz.de/10010203365

Dynamic targeted pricing in B2B relationships

Zhang, Jonathan Z.; Netzer, Oded; Ansari, Asim - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 317-337

Persistent link: https://www.econbiz.de/10010370742

Supplier-selected referrals

Hada, Mahima; Grewal, Rajdeep; Lilien, Gary L. - In: Journal of marketing 78 (2014) 2, pp. 34-51

Persistent link: https://www.econbiz.de/10010345573

Looking beyond the horizon : how to approach the customers' customers in business-to-business markets

Homburg, Christian; Wilczek, Halina; Hahn, Alexander - In: Journal of marketing 78 (2014) 5, pp. 58-77

Persistent link: https://www.econbiz.de/10010419899

Customer orientation structure for Internet-based business-to-business platform firms

Chakravarty, Anindita; Kumar, Alok; Grewal, Rajdeep - In: Journal of marketing 78 (2014) 5, pp. 1-23

Persistent link: https://www.econbiz.de/10010419910

Conceptualizing a framework for customer integration during new product development of chemical companies

Elvers, David; Song, Chie Hoon - In: The journal of business & industrial marketing 31 (2016) 4, pp. 488-497

Persistent link: https://www.econbiz.de/10011496547