Similar Search Results

Brand scandals within a corporate social responsibility partnership : asymmetrical effects on for-profit and non-profit brands

Gabrielli, Veronica; Baghi, Ilaria; Bergianti, Francesca - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 15/16, pp. 1573-1604

Persistent link: https://www.econbiz.de/10012802291

The ethics of branding, customer-brand relationships, brand-equity strategy, and branding as a societal institution

Hunt, Shelby D. - In: Journal of business research : JBR 95 (2019), pp. 408-416

Persistent link: https://www.econbiz.de/10011980217

Does corporate social responsibility contribute to strengthen brand equity? : an empirical study

Bhattacharya, Subhajit - In: International review on public and non-profit marketing 14 (2017) 4, pp. 513-533

Persistent link: https://www.econbiz.de/10011956204

Understanding the impacts of corporate social responsibility and brand attributes on brand equity in the restaurant industry

Lin, Michael S.; Chung, Yeasun K. - In: Tourism economics : the business and finance of tourism … 25 (2019) 4, pp. 639-658

Persistent link: https://www.econbiz.de/10012182096

Applying consumer-based brand equity in private universities branding : an empirical study

Ali, AlaaEldin Abbass; Bazzi, Ayman Mahmoud - In: International journal of business innovation and … 32 (2023) 4, pp. 497-524

Persistent link: https://www.econbiz.de/10014442286

How can social responsibilities contribute to brand equity? : evidences from Isfahan

Ghaffari, Mohammad; Monfared, Amir Reza Konjkav - In: Middle East journal of management : MEJM 8 (2021) 5, pp. 475-496

Persistent link: https://www.econbiz.de/10012693949

From corporate social responsibility to market demand : the role of brand management

Mehrafshan, Nima; Permann, Alexander; Heitmann, Mark; … - In: Marketing : ZFP ; journal of research and management 42 (2020) 2, pp. 35-51

Persistent link: https://www.econbiz.de/10012287532

Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana

Asamoah, Emmanuel - In: Journal of small business and enterprise development 21 (2014) 1, pp. 117-131

Persistent link: https://www.econbiz.de/10010344879

Measuring customer-based brand equity in traditional herbal medicine market in Kumasi, Ghana

Oppong, Peter Kwasi; Phiri, Maxwell A. - In: African journal of business and economic research : AJBER 13 (2018) 3, pp. 115-133

Persistent link: https://www.econbiz.de/10012055987

Impact of brand awareness and association on loyalty : the role of equity in plant medicine market in Kumasi, Ghana

Oppong, Peter; Phiri, Maxwell - In: African journal of business and economic research : AJBER 13 (2018) 2, pp. 163-181

Persistent link: https://www.econbiz.de/10012003552

1
2
3
4
5
6
7
8
9
10
Next
Last