Zhou, Qing; Zhang, Yue; Yang, Wei; Ren, Liqin; Chen, Ping - In: Industrial Management & Data Systems 122 (2022) 9, pp. 2121-2141
Purpose This paper aims to explore and analyze how a focal firm, coming from emerging economies, of the multinational technology standard alliance ecosystem engages different actors of the alliance in value co-creation practice, contributing to product collaborative innovation and reciprocal...