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Marketing your university on social media : a content analysis of Facebook post types and formats
Peruta, Adam; Shields, Alison B. - In: Journal of marketing for higher education 28 (2018) 2, pp. 175-191
Persistent link: https://www.econbiz.de/10011944562
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Directions in higher education : a marketing perspective
Uncles, Mark D. - In: Australasian marketing journal 26 (2018) 2, pp. 187-193
Persistent link: https://www.econbiz.de/10011901595
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Increasing classroom engagement in international business courses via digital technology
Kardes, Ilke - In: Journal of teaching in international business 31 (2020) 1, pp. 51-74
Persistent link: https://www.econbiz.de/10012258394
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Cultural diversity and classroom experience : a phenomenological case of graduate students' response to new classroom experience
Mmbali, Oscar S.; Madhuwanthi, L. A. Pavithra - In: International journal of management, knowledge and … 4 (2015) 2, pp. 221-239
Persistent link: https://www.econbiz.de/10011684835
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South African rural students' adoption and use of learning management systems
Afolabi, Oluwafemi Sunday; Ajani, Oluwatoyin Ayodele - 2023
Persistent link: https://www.econbiz.de/10014325323
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Entrepreneurship education : a systematic literature review of curricula contents and teaching methods
Sirelkhatim, Fatima; Gangi, Yagoub - In: Cogent business & management 2 (2015), pp. 1-11
curriculum content and methods of teaching entrepreneurship on the tertiary level, and to explore how they correlate with …
Persistent link: https://www.econbiz.de/10012036643
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Export market orientation in universities : bridging the gap between export marketing and higher education
Asaad, Yousra; Melewar, T. C.; Cohen, Geraldine - In: The marketing review 14 (2014) 2, pp. 145-162
Persistent link: https://www.econbiz.de/10010417123
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Innovations in marketing of higher education : foreign market entry mode of not-for-profit universities
Naidoo, Vik; Wu, Terry - In: The journal of business & industrial marketing 29 (2014) 6, pp. 546-558
Persistent link: https://www.econbiz.de/10010413141
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Does marketing success factors influence private college admission? : evidence from Malaysia
Zalina Zainudin; Mohd Faiq Abdul Fattah; Sheikh Muhamad … - In: International journal of financial research 10 (2019) 5, pp. 440-449
Persistent link: https://www.econbiz.de/10012420152
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Four questions of entrepreneurial marketing education : perspectives of university educators
Gilmore, Audrey; McAuley, Andrew; Miles, Morgan P.; … - In: Journal of business research : JBR 113 (2020), pp. 189-197
Persistent link: https://www.econbiz.de/10012230468