Purpose – The purpose of this paper is to present findings from an experiment designed to test the impact of crowding perceptions (both human and spatial), emotions (positive and negative) and shopping values (utilitarian and hedonic) on shopper satisfaction. Culture is explored as a...

Purpose – The purpose of this paper is to investigate young New Zealand shoppers' ethnocentricity and brand perceptions by extending the research of O'Cass and Lim. The paper does this by looking at the relationship between ethnocentrism and brand choices, and by investigating whether young...

Purpose – The purpose of this paper is to examine the role of atmospherics in the creation of an hedonic retail experience by comparing the perceived differences between a retail environment attempting to provide an hedonic experience and one with a more utilitarian focus....

Purpose – The purpose of this paper is to investigate the extent of retail change in the UK grocery sector over the last 30 years. Design/methodology/approach – In 1980, a press article by Richard Milner and Patience Wheatcroft attempted to anticipate retail change by 1984. Taking that as a...

Purpose – The purpose of this study is to identify shopper segments based on benefits sought from TV home shopping and profiled the identified segments in consumer characteristics and market behaviors. Design/methodology/approach – A sample of 887 consumers who had watched a TV home shopping...

Purpose – Retailing in India is an unchartered territory. Food and grocery is the most promising area for setting up retail business in India. An understanding of shopper retail format choice behaviour will enable retailers to segment their market and target specific consumer groups with...

Purpose – The purpose of this paper is to examine the cultural influences on young consumers' loyalty tendency and evaluations of the relative importance of apparel retail store attributes in Taiwan and the USA. Design/methodology/approach – A structured questionnaire was developed to...

Purpose – This study aims to investigate how density conditions caused by multiple kiosks in shopping mall walkways affect shoppers' shopping outcomes based on psychological reactance theory and behavioural constraint theory. Design/methodology/approach – The experiment uses a one‐factor...