The concept of promoting belongs to the marketing field. Marketing is a particularly old activity, who took different forms over time. Today, however, in the educational field in particular, the emphasis is on quality, while the educational offer is very diversified and adapted to the most...

The actors who provide tourist services, take a large diversion of profits and degrees of specialization. Some of these units are either independent or components for large firms, such as integrated hotels, restaurants on board ships and marine waterways, restaurant coaches, etc. Within them,...