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Social-Media-Management : wie Marketing und PR Social-Media-tauglich werden

Beilharz, Felix - 2012 - 1. Aufl.

Das Buch will das Rüstzeug für den Social Media-Manager liefern, also den PR- und Marketing-Fachmann in Zeiten von internet-basierter Kommunikation zwischen Unternehmen und Kunden bzw. der Öffentlichkeit. Felix Beilharz, Wirtschaftsjurist, Berater, Autor und Dozent im Bereich Online-Medien,...

Persistent link: https://www.econbiz.de/10009684358

Invisible market for online personal data : an examination

Agogo, David - In: Electronic markets : EM ; the international journal of … 31 (2021) 4, pp. 989-1010

Persistent link: https://www.econbiz.de/10012797057

Security, privacy, and anonymization in social networks : emerging research and opportunities

Tripathy, B. K.; Baktha, Kiran - 2018

a specific attack on privacy of social networks, called the neighborhood attack and provide anonymization algorithms. It …

Persistent link: https://www.econbiz.de/10012393431

Gender differentials on information sharing and privacy concerns on social networking sites : perspectives from users

Mutambik, Ibrahim; Almuqrin, Abdullah; Liu, Yulong; … - In: Journal of global information management 29 (2021) 3, pp. 236-255

Persistent link: https://www.econbiz.de/10012508201

Acquiring travel-related information from mobile social networking services : what factors predict social networking services users' perceived value and trust in Malaysia?

Mohd Suki, Norazah; Norbayah Mohd Suki - In: Journal of marketing communications 26 (2020) 7, pp. 742-760

Persistent link: https://www.econbiz.de/10012314013

Determining perceptions, attitudes and behaviour towards social network site advertising in a three-country context

Wiese, Melanie; Akareem, Husain Salilul - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 5/6, pp. 420-455

Persistent link: https://www.econbiz.de/10012249057

Silver surfers adopting and using Facebook? : a quantitative study of Hertfordshire, UK applied to organizational and social change

Choudrie, Jyoti; Vyas, Amit - In: Technological forecasting & social change : an … 89 (2014), pp. 293-305

Persistent link: https://www.econbiz.de/10010490463

Sharenting on social networks as an ecological form of presentation of the visual content exposed to the influence of groundswell

Hladíková, Vladimíra; Madleňák, Adam - In: Danube : law and economics review 14 (2023) 2, pp. 89-106

The digital environment as a special kind of media space brought almost unlimited possibilities of sustainable dissemination of visual and auditory material and text and their combinations – digital form. However, the digital environment gave rise to several phenomena that can pose a potential...

Persistent link: https://www.econbiz.de/10014463657

An Exploratory Study on the Users’ Perceptions About Regulating the Social Network Service : Focused on the Influence of the Perceptions About Freedom of Speech, Right to Know, Inv...

Kim, Wi-Geun; Yoon, Shuk-Nyun - 2014

is for verifying the influence of the SNS users’ perceptions about freedom of speech, right to know, invasion of privacy … more need of the protection of privacy and character than freedom of speech and right to know. And effective deliberation … basic values as a communication media: freedom of speech, right to know, and protection of privacy and character. Second, it …

Persistent link: https://www.econbiz.de/10014152988

A study of social networking site use from a three-pronged security and privacy threat assessment perspective

Chen, Rui; Kim, Dan J.; Rao, H. Raghav - In: Information & management : the internat. journal of … 58 (2021) 5, pp. 1-14

Persistent link: https://www.econbiz.de/10012591147