"[This book] is a key resource in the field of service marketing and promotions, service innovations, and branding in developing countries. Highlighting multidisciplinary studies on self-service technologies, sustainable consumption, and customer relation management, this publication is an ideal...

"This book examines the applications of technology in business and marketing such as social media, big data, augmented reality, and virtual reality. It also explores effective ways to reach to the connected consumers who use devices like smartphones, iPads, laptops, glasses, VR equipment, and...

1:The Emergence Of Technopreneurship For Sustainable And Ethical Economic Growth: Theory, Research And Practice -- 2:Gig Economy As The Key To Entrepreneurial Activity In Post-Covid Pandemic Global Scenario -- 3:Technology And Sharing Economy Based Business Models -- 4:Setting the World in...

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this change has prodded marketing departments to work with their various IT departments and technologists to expand consumers' access to...

"This book provides insights on the impact of industrial revolution 5.0 offering various research perspectives on the implication of transformation of revolution from 1.0 to 5.0 for readers in both industry and academia to assist them in teaching and training the next generation leaders through...

"The book aims to identify the drivers of SME growth and sustainability in emerging markets and will provide in-depth insights to the marketeers, entrepreneurs and practitioners to unravel the opportunities and mitigate the challenges of small and medium enterprises."