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Ultimate broadening of the concept of marketing : B-to-O-to-C training service professionals not to inadvertently kill their clients
Woodside, Arch G.; Bernal, Pedro Mir - In: Journal of business-to-business marketing 27 (2020) 3, pp. 283-291
Persistent link: https://www.econbiz.de/10012289884
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Achieving requisite variety in customer experience research for improving marketing relationship performances
De Villiers, Rouxelle (ed.); Chen, Po-Ju (ed.);  … - In: International journal of business and economics 16 (2017) 2, pp. 127-143
Persistent link: https://www.econbiz.de/10011971378
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How democracy and authoritarianism impact nations' QOL and happiness : applying complexity theory tenets in building and testing case-based models
Woodside, Arch G.; Bernal, Pedro Mir; Sádaba, Teresa - In: Journal of innovation & knowledge : JIK 8 (2023) 4, pp. 1-21
Applying complexity theory tenets in analyzing findings from prior research on the impacts of democracy and authoritarianism on countries' quality-of-life and happiness inform answering this question accurately. The study here constructs and empirically tests algorithms on how democracy and...
Persistent link: https://www.econbiz.de/10014505235
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Who's asking? : social platform and research sponsors' identity biases in guests' hospitality experience-reviews : a case study of Spanish hotels
Woodside, Arch G.; Bernal, Pedro Mir; Garraza, Teresa Sabada - In: Journal of hospitality marketing & management 33 (2024) 2, pp. 233-250
Persistent link: https://www.econbiz.de/10014511803
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The general theory of culture, entrepreneurship, innovation, and quality-of-life : comparing nurturing versus thwarting enterprise start-ups in BRIC, Denmark, Germany, and the Unit...
Woodside, Arch G.; Mir Bernal, Pedro; Coduras, Alicia - In: Industrial marketing management : the international … 53 (2016), pp. 136-159
Persistent link: https://www.econbiz.de/10011448090
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Brand reputation in the Facebook era : the impact of user generated content in brand reputation management brand reputation in the Facebook era
Bernal, Pedro Mir - In: Key challenges and opportunities in Web entrepreneurship, (pp. 171-187). 2017
Persistent link: https://www.econbiz.de/10011690382
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Unexpected wedding present
Vidal, Jacqueline; Bernal, Pedro Mir - In: International journal of business and economics 16 (2017) 2, pp. 145-150
Persistent link: https://www.econbiz.de/10011971381
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Happy birthday to you!
Gracia Accini Moran, Maria; Bernal, Pedro Mir - In: International journal of business and economics 16 (2017) 2, pp. 151-157
Persistent link: https://www.econbiz.de/10011971387
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Inducing omni-temporality : product heritage appropriation in corporate heritage brand construction
Bernal, Pedro Mir; Pecot, Fabien; Hudson, Bradford; … - In: The journal of brand management : an international journal 30 (2023) 2, pp. 144-156
Persistent link: https://www.econbiz.de/10014251429
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Fashion empowering women : sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris
Sádaba, Teresa; Azpurgua, Carmen; Bernal, Pedro Mir; … - In: Journal of global fashion marketing : JGfM 14 (2023) 4, pp. 374-389
Persistent link: https://www.econbiz.de/10014373488