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Like it or not: differences in advertising likeability and dislikeability within Asia

Gazley, Aaron; Krisjanous, Jayne; Fam, Kim‐Shyan; … - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 23-40

Purpose – The purpose of this paper is to examine Asian consumers' attitudes towards television advertisements (ads) to provide an insight into the antecedents and consequences of liked and disliked ads and the cultural differences that influence these relationships....

Persistent link: https://www.econbiz.de/10014674762

Predicting young Chinese consumers' mobile viral attitudes, intents and behavior

“Chris” Yang, Hongwei; Liu, Hui; Zhou, Liuning - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 1, pp. 59-77

Purpose – The purpose of this paper is to integrate the Theory of Planned Behavior (TPB), Technology Acceptance Model (TAM) and Palka et al. 's model to predict young Chinese consumers' mobile viral attitudes, intents and behavior. Design/methodology/approach – A paper survey was...

Persistent link: https://www.econbiz.de/10014674764

Perception of puffery in advertising: investigating the China‐US differences

Gao, Zhihong; Li, Na; Scorpio, Elaine A. - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 2, pp. 179-198

Purpose – The purpose of this paper is to explore the link between consumer psychology and puffery law in China and the … on consumer psychology, which bridges the sharp divide between the two models of puffery regulation represented by China …

Persistent link: https://www.econbiz.de/10014674769

Managing strategic business relationships in retail operations: evidence from China

Yu, Wantao; Ramanathan, Ramakrishnan - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 3, pp. 372-393

in China. Findings – The findings indicate that good relationships with customer and supplier could enable retailers to … bodies as a necessary, but not sufficient, condition for retail success in China. Originality/value – This study seems to be …

Persistent link: https://www.econbiz.de/10014674778

Exploring the relationship among affective loyalty, perceived benefits, attitude, and intention to use co‐branded products

Tingchi Liu, Matthew; Chu, Rongwei; Wong, IpKin Anthony; … - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 561-582

responses were collected from active bank/department store co‐branded credit card holders, from four major Chinese cities … bank and the department store, as well as perceived credit card benefits, all positively influence consumers' attitude … toward bank/department store co‐branded credit cards. Additionally, results showed a positive relationship between attitude …

Persistent link: https://www.econbiz.de/10014674787

What makes sales in Chinese shampoo industry?

Yang, Chenchen; Yang, Feng; Xia, Qiong; Ang, Sheng - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 4, pp. 678-689

Purpose – The paper aims to find the functional relationship among 14 shampoo brands' price, quality, marketing expense and sales in the Chinese shampoo industry. Also studied is which one, among these factors, is the more important. Design/methodology/approach – By using data envelopment...

Persistent link: https://www.econbiz.de/10014674793

Chinese students' complaining behavior: hearing the silence

FitzPatrick, Mary; Davey, Janet; Dai, Lijuan - In: Asia Pacific Journal of Marketing and Logistics 24 (2012) 5, pp. 738-754

Purpose – Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well understood in New Zealand. While studies show that many factors, including culture, influence CCB, the...

Persistent link: https://www.econbiz.de/10014674798

Advertising dislikeability in Asia

Fam, Kim-Shyan; S. Waller, David; Cyril de Run, Ernest; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 144-161

Purpose – The purpose of this paper is to determine what can cause dislike of an advertisement's message in Asia. Television commercials were looked at specifically to provide an insight into the construct of advertising dislikeability and how it affects purchase intention and purchase...

Persistent link: https://www.econbiz.de/10014674808

Parents' perception of teen's influence on family purchase decisions

S. Shergill, Gurvinder; Sekhon, Harjit; Zhao, Min - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 1, pp. 162-177

making of Chinese immigrant families in New Zealand, and in Chinese families living in China. Design … within the family than their peers in Chinese families living in China. Research limitations/implications – The research used … empirically demonstrates that Chinese parents living in China and Chinese immigrant parents living in New Zealand perceive their …

Persistent link: https://www.econbiz.de/10014674809

Perceived benefits, perceived risk, and trust

Tingchi Liu, Matthew; Brock, James L.; Cheng Shi, Gui; … - In: Asia Pacific Journal of Marketing and Logistics 25 (2013) 2, pp. 225-248

Purpose – The purpose of this paper is to investigate how perceived benefits, perceived risk, and trust influence Chinese consumers' online group buying organized by institutional initiators. Design/methodology/approach – In total, 578 valid samples were collected via an online survey....

Persistent link: https://www.econbiz.de/10014674812