McNeal, James U.; Yeh, Chyon‐Hwa - In: Asia Pacific Journal of Marketing and Logistics 8 (1996) 1, pp. 3-20
Explores the consumer behaviour patterns of urban Chinese children as a primary and an influence market. Examines, as primary customers, their income, spending and saving pattern. Finds that they have two different types of income, save over half of it, and spend the rest on snack items, and the...